Target Products (1978) Ltd

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Target Products Ltd was formed in 1978, loading a small quantity of 12 gauge ammunition for the New Zealand market on one assembly machine, but today it has grown to specialise in the manufacture of a wide variety of hunting and competition loads. Since our formation we have been associated with a number of leading European suppliers including Fiocchi Munizioni and Gualandi of Italy, in their own right leaders in the fields of case and wad manufacturing.

It is with such companies help and experience that Target Products has become the leading brand of premium quality shotshell ammunition in New Zealand and the Pacific.


Target Products (1978) Ltd leading New Zealand manufacturer of specialist 12 gauge shotshells for trap, skeet, sporting clays, and hunting.

Clay shooting, hunting, other ammunition, traps, targets, pistols, etc.

- M-Pro 7 Gun Care
- Pardini Pistols
- Sporting Ammunition

Manufacturers & Exporters of sporting and target ammunition, 12 gauge, Fiocchi Ammunition, Falcon Ammunition, and Sole NZ Distributor of CCI (UK) clay targets, IBIS clay target traps.

Ammunition Sporting & Hunting Manufacturers &/or Exporters.

Because of our ability to adapt our manufacturing, our perception to the changing market, and constant technical input from our European suppliers, we can select the best componentry for making the best shotshell ammunition possible. Our sporting ammunition has a reputation for consistent quality and performance in all forms of competition and if required we can manufacture customised loads for specific purposes to cater for individual preferences. Our flexibility allow us to do this.

In recent years steelshot can be loaded at our facility to cater for the need for non-toxic hunting loads so this fits nicely with our range for both water foul and pest control use.


Not only is New Zealand our market but our products have been shipped extensively, as far away at Sri-lanka, Papu