Fish City

Buy your Fishing Tackle and much more at Fish City's Online Fishing Tackle Store! So go ahead and explore this new and exciting site and enjoy the ease of shopping online!

Of course if you love coming in to our two Fish City branches to speak to our very knowledgeable staff then here is what Fish City can offer you.

One Stop Fishing Shops
We want you to have a great days fishing so we provide you with everything you need to experience this! Get your bait, fishing licenses, rods, reels, line, boats, motors, electronics, chandlery, safety equipment and knowledge for the beginner boatie to the experienced game fishing angler at Fish City!

Two Shops - OPEN 7 DAYS!
Come in to Fish City at Hamilton or Auckland and take advantage of the knowledge and experience our staff have in the marine industry.

Fishing Tackle & Chandlery Showroom - second to none!
Fish City stock a large range of the best products which have been personally tested by us. We have something for every budget and every type of fishing. Our knowledgeable and experienced staff are passionate about helping you make the right decision.

Boats & Motors - New and Used
Fish City's excellent range of boats including Rayglass, McLay, Bayliner, Trophy, and Maxum offer something for everyone whether that be a family runabout, game fishing boat, family ski boat or a luxury launch! We carry a large range of Mercury Outboards in stock so you can have your new engine as quick as possible.

Our qualified marine technicians have collectively over 100 years experience servicing and rigging all major brands of outboards and inboards specializing in Mercury and Mercruiser. Fish City does everything from repowering to rigging your new boat with the latest technology including electronics and chandlery. We are out there on the water ourselves so we know how to set your boat up and how to make it safe. We will also remind you when your motor is due for its next service!