Clothes are a materialistic item that we are always with, every day, everywhere. Our clothes are often the first thing people see, for some they are a way of expression, a necessity, a comfort, a luxury, a protection, or a means to an end. Whatever they are for you, they are something to everyone. Clothing affects everyone and its wider impact on the world cannot be denied.
Wilderling's design and production represents a way of life - a long-lasting, considered, joyful approach. We sincerely hope to encourage the engagement in life with joy and a sense of occasion, and the importance of enjoying this. The delight in self-pride and the subtle impact of treasuring fewer, better objects in life rather than excess. Recognising what you have, appreciating it and the reward of taking care. It is our hope to contribute to our children feeling these optimisms and "old-fashioned" perspectives as they move further into the modern world through their experience growing with Wilderling.