CRO stands for Conversion Rate Optimisation. It involves website analysis and various forms of testing. For the purpose of converting website visits/views into actions, such as a sale
CRO stands for Conversion Rate Optimisation. It involves website analysis and various forms of testing. For the purpose of converting website visits/views into actions, such as a sale, signing up to a newsletter or downloading their app. Making the people who visit your site actually do something you want them to while they are there, rather than look and leave.