Asteron Center, 61 Featherston Street, Pipitea, Wellington City, Wellington
Physical address
Lovelysmile is a truly KIWI company which has its products formulated here in New Zealand, unlike other products which are made offshore and only distributed here by other companies and dentists.
Lovelysmiles was founded in 2008 by JJ. He named the company after his wife whose name is Lovely
In 2009-10 JJ started to formulated his own teeth whitening gel making it at the time the only teeth whitening or dental product made in NZ other than some toothpastes.
The uniqueness of Lovelysmiles gel is that it is the only one made in NZ that desensitises the teeth and re-strengthens the enamel as it whitens. This has allowed a much more comfortable experience as opposed to traditional whitening products and methods. Because the experience is so comfortable it has allowed longer treatments to be performed & therefore getting the optimal results for the customer.
Lovelysmiles carried the New Zealand Fernmark & is now used by many dentists worldwide as their preferred teeth whitening product and system.
JJ today personally trains dentists around the world in professional teeth whitening and is the founding and current president of the New Zealand Cosmetic Teeth Whitening