Hire It Now was launched in 2004 by a couple of likeable chaps from Lower Hutt (Naenae College boys actually), filling a niche in the market online in New Zealand.
As a search directory our focus was Hire Products and Services rather than Hire Companies, Why? Because enquirers already knew what they were looking for and the region, we provided a portal from product to region and ultimately to a business, linking the dots you could say.
At the time in 2004 hire companies were just beginning to understand the value in having their own website and some took the plunge, some companies were challenged with the cost and the underwhelming results when they did it themselves, none the less having a website wasn(TM)t essential when advertising with Hire It Now as we had a webpage display all your details, the most important thing was to ensure you could maximise your advertising from categories relevant to your business.